He Made a Case for Stepping Aside
"Know Your Rights" has been the motto under which Harry Sieben has led a Minneapolis personal-injury law firm for half a century.
For his part, Sieben knew it was right earlier this year to have longtime partner Jim Carey succeed him as managing partner of SiebenCarey.
Among local attorneys, Sieben was a pioneer in using advertising and marketing to reach consumers and build a practice. The venerable "Know Your Rights" slogan dates to the early 1980s, just a few years after the U.S. Supreme Court had made attorney advertising legal.
"Advertising caused the firm to expand, and we just kept growing after that," said Sieben, 65, a former speaker of the Minnesota House of Representatives and retired major general in the Minnesota National Guard. "The firm went from being small and rural to one of the bigger personal-injury law firms in the state."
